Branding and Package
Bunshiro Roasted Beans
豆の文志郎 炒り豆

2018 Bushiro, a high-class natto specialty store in Noboribetsu, Hokkaido, makes roasted soybeans from carefully selected Hokkaido soybeans and black soybeans.
We collaborated with them on a wide range of projects, from product development to branding.
北海道登別の高級納豆専門店「豆の文志郎」が、選りすぐりの北海道産大豆と黒豆でつくる炒り豆。
商品開発からブランディングまで幅広く協業しました。 Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Kinuka YOSHIDA
Client: Donan Hiratsuka Shokuhin