Branding and Package
Ah Noboribetsu Irimame
あゝ登別 煎り豆

2019 Roasted soybeans made by an award-winning natto artisan in Noboribetsu using “blue-soybeans” produced in Hokkaido.
As part of the “Ah Noboribetsu Natto Blues” project, we helped with everything from product development to promotion.
登別の納豆名人が、北海道産の「青豆」を原料につくる煎り豆。
「あゝ登別納豆ブルース♪」プロジェクトの一環として、商品開発からプロモーションまで幅広くお手伝いしました。 Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA, Kinuka YOSHIDA
Client: Donan Hiratsuka Shokuhin