Package
Centennial Natto Series
百年記念納豆シリーズ

2020 A long-established natto manufacturer in Noboribetsu, Hokkaido, has created a series of natto products to commemorate its 100th anniversary, inspired by the tastes of the Taisho, early Showa, and mid-Showa periods.
北海道登別の老舗納豆メーカーが、創業100周年を記念し、大正時代、昭和初期、昭和中期のテイストをイメージしてつくった納豆シリーズ。 Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Client: Donan Hiratsuka Shokuhin