Branding and Package
Hokkaido Kuma Natto Series
北海道くま納豆シリーズ

2021 A long-established natto manufacturer in Noboribetsu, Hokkaido, has launched a new brand called “Kuma Natto” made from 100% Hokkaido soybeans.
The large-grain natto is represented by the father bear, the medium-grain natto by the mother bear, and the ground natto by the baby bear.
北海道登別の老舗納豆メーカーが、北海道産大豆100%でつくる新ブランド「くま納豆」シリーズ。
大粒納豆はお父さんクマ、中粒納豆はお母さんクマ、ひきわり納豆は子グマで表現しました。 Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Kinuka YOSHIDA
Illustrator: Asako NAKAI
Client: Donan Hiratsuka Shokuhin