Branding and Package
Shirasu Products from Suttsu Bay
寿都湾のしらす加工食品

2017 Packaging for take-out processed foods produced by Yoshino Shoten and their restaurants located by the sea in Suttsu, Hokkaido.
The simple containers and newspaper wrappers were designed to match the good old Japanese seaside atmosphere of the restaurants, and the stories of the various products were composed on the newspaper-like wrappers.
北海道寿都町の海辺で海鮮食堂を営む吉野商店がつくる、持ち帰り用「しらす釜揚げ」と「しらすおどり炊き」。
古き良き海辺の風情を持つ食堂にマッチするよう、新聞紙のような包装紙でパッケージングしました。包装紙は各種商品のストーリーで構成されています。 Sapporo Art Directors Club Award 2017: Selected Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Client: Marutoshi Yoshino Shoten