Branding and Package
Hokkaido Wara Natto
北海道のわら納豆

2015 A long-established natto manufacturer in Noboribetsu, Hokkaido, produces a series of natto wrapped in traditional straw wrappers, in four different flavors and sizes of bean.
We also worked on the branding and naming.
北海道登別の老舗納豆メーカーが、昔ながらの藁つと包みでつくる納豆シリーズで、豆の粒のサイズやフレーバー違いの4種類。
ブランディングやネーミングも手がけました。 Sapporo Art Directors Club Award 2015: Prize Nominated Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Client: Donan Hiratsuka Shokuhin