Branding and Package
Mini Kuma Natto Series
ミニくま納豆シリーズ

2017 Natto made from Hokkaido soybeans, produced by a long-established natto manufacturer in Noboribetsu, Hokkaido.
One serving is packaged in a mini cup.
北海道登別の老舗納豆メーカーがつくる、北海道産大豆の納豆。
一食分をミニカップにパッケージングしました。 Sapporo Art Directors Club Award 2017: Selected Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA, Kinuka YOSHIDA
Client: Donan Hiratsuka Shokuhin