Branding and Package
Hokkaido Flavor Natto Series
北海道の味わい納豆シリーズ

2018 A new type of natto made by a long-established natto manufacturer in Noboribetsu, Hokkaido, to be enjoyed with flavored ingredients made in Hokkaido.
北海道登別の老舗納豆メーカーがつくる、北海道産素材の味付具材とともに味わう新感覚の納豆。商品開発からお手伝いしました。 Sapporo Art Directors Club Award 2018: Prize Nominated
Magazine 'BRUTUS' Otoriyose Grand Prix 2020: Grand Prix Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA, Kinuka YOSHIDA
Illustrator: Asako NAKAI, Kinuka YOSHIDA
Client: Donan Hiratsuka Shokuhin