Branding and Package
Pon Danshaku, Potato Pie
ポテトパイ ポン男爵

2017 Original sweets created by Sweets Shop Fujii in Kutchan, Hokkaido, using a local specialty, potatoes.
Inspired by Hokkaido's famous “Jaga Butter” (potato butter), the packaging is wrapped in foil.
We were also involved in the branding and naming of the product.
北海道倶知安町のお菓子のふじいが地元の名産品のじゃがいもでつくるオリジナルスイーツ。
「じゃがバター」をイメージしたホイル包みのパッケージングです。
ブランディングやネーミングも手がけました。 Sapporo Art Directors Club Award 2017: Selected Product Planner: Chiaki FUJII, Takayoshi FUJII, Hiroshi MAEDA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA, Kinuka YOSHIDA
Confectioner: Takayoshi FUJII
Client: Sweets Shop Fujii