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Hokkaido Kuma Natto Series
北海道くま納豆シリーズ
Branding and Package
A long-established natto manufacturer in Noboribetsu, Hokkaido, has launched a new brand called “Kuma Natto” made from 100% Hokkaido soybeans.
The large-grain natto is represented by the father bear, the medium-grain natto by the mother bear, and the ground natto by the baby bear.
北海道登別の老舗納豆メーカーが、北海道産大豆100%でつくる新ブランド「くま納豆」シリーズ。
大粒納豆はお父さんクマ、中粒納豆はお母さんクマ、ひきわり納豆は子グマで表現しました。
Hokkaido Kuma Natto: Large-Grain
北海道の大粒くま納豆
Hokkaido Kuma Natto: Medium-Grain
北海道の中粒くま納豆
Hokkaido Kuma Natto: Ground
北海道のひきわりくま納豆
Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Kinuka YOSHIDA
Illustrator: Asako NAKAI
Client: Donan Hiratsuka Shokuhin
2021
Related Works｜関連作品
Brand Logo｜ブランドロゴ
Hokkaido Wara Natto｜北海道のわら納豆
Mini Kuma Natto Series｜ミニくま納豆シリーズ
Hokkaido Flavor Natto Series｜北海道の味わい納豆シリーズ
Cho-Gokukotsubu Natto｜ゆきしずか大豆の超極小粒納豆
Gluten-free Natto Series｜グルテンフリーな納豆シリーズ
HOME > WORKS > Branding and Package Design
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