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Ah Noboribetsu Natto Blues
あゝ登別 納豆ブルース♪納豆
Visual Identity Program
Branding project for natto made from Hokkaido's "blue-soybeans" and produced by an award-winning artisan in Noboribetsu.
登別の納豆名人が、北海道産の「青豆」を原料につくった納豆のブランディングプロジェクト。
Producer: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Writer: Hiroshi MAEDA
Client: Donan Hiratsuka Shokuhin
2018
Sapporo Art Directors Club Award 2018: Prize Nominated
Related Works｜関連作品
Natto｜納豆
Roasted Soybeans｜煎り豆
Promotion Staff Uniform｜スタッフユニフォーム
Interactive In-store Display｜インタラクティブディスプレイ
Flyer and Leaflet｜フライヤー／リーフレット
Newspaper Ad｜新発売広告
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