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Hokkaido Flavor Natto Series
北海道の味わい納豆シリーズ
Branding and Package
A new type of natto made by a long-established natto manufacturer in Noboribetsu, Hokkaido, to be enjoyed with flavored ingredients made in Hokkaido.
北海道登別の老舗納豆メーカーがつくる、北海道産素材の味付具材とともに味わう新感覚の納豆。商品開発からお手伝いしました。
Hokkaido Shakebushi Natto
北海道の鮭節納豆
Hokkaido Mekabu Natto
北海道のめかぶ納豆
Hokkaido Kimchi Natto
北海道のキムチ納豆
Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA, Kinuka YOSHIDA
Illustrator: Asako NAKAI, Kinuka YOSHIDA
Client: Donan Hiratsuka Shokuhin
2018
Sapporo Art Directors Club Award 2018: Prize Nominated
Magazine 'BRUTUS' Otoriyose Grand Prix 2020: Grand Prix
Related Works｜関連作品
Brand Logo｜ブランドロゴ
Hokkaido Wara Natto｜北海道のわら納豆
Mini Kuma Natto Series｜ミニくま納豆シリーズ
Hokkaido Kuma Natto Series｜北海道くま納豆シリーズ
Cho-Gokukotsubu Natto｜ゆきしずか大豆の超極小粒納豆
Gluten-free Natto Series｜グルテンフリーな納豆シリーズ
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