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Ah Noboribetsu Blues Natto
あゝ登別 納豆ブルース♪納豆
Branding and Package
Natto made by an award-winning natto artisan in Noboribetsu using “blue-soybeans” produced in Hokkaido.
We helped with everything from product development to promotion.
登別の納豆名人が、北海道産の「青豆」を原料につくる納豆。商品開発からプロモーションまで幅広くお手伝いしました。
Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Client: Donan Hiratsuka Shokuhin
2018
Sapporo Art Directors Club Award 2018: Prize Nominated
Related Works｜関連作品
Brand Visual Identity｜ブランドロゴ
Roasted Soybeans｜煎り豆
Promotion Staff Uniform｜スタッフユニフォーム
Interactive In-store Display｜インタラクティブディスプレイ
Flyer and Leaflet｜フライヤー／リーフレット
Newspaper Ad｜新発売広告
HOME > WORKS > Branding and Package Design
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