Branding and Package
Ah Noboribetsu Blues Natto
あゝ登別 納豆ブルース♪納豆
2018
Natto made by an award-winning natto artisan in Noboribetsu using “blue-soybeans” produced in Hokkaido.We helped with everything from product development to promotion.
登別の納豆名人が、北海道産の「青豆」を原料につくる納豆。商品開発からプロモーションまで幅広くお手伝いしました。 Sapporo Art Directors Club Award 2018: Prize Nominated Product Planner: Hiroshi MAEDA, Masao HIRATSUKA
Marketing Director: Hiroshi MAEDA
Creative Director: Hiroshi MAEDA
Designer: Hiroshi MAEDA
Client: Donan Hiratsuka Shokuhin